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General
JAMIE’S DVD SERVES UP A SECOND COURSE –
EXPLETIVES FREE!
Jamie Oliver’s ‘Feed Me Better’ campaign is moving to the next level with the
DVD launch of Jamie’s School Dinners on 13th June. With never before
seen deleted scenes, the DVD has been produced to further educate the nation’s
kids and adults about how to eat more healthily.
For the first time ever the DVD, launching on 13th June 2005, will include an
additional audio track with Jamie’s infamous expletives deleted so that parents,
kids, teachers and dinner ladies alike can use the TV series and exclusive
extras as a tool to educate each other to a better future.
The series and extras are vital to help people understand why they need to get
behind the ‘Feed Me Better’ campaign - the battle might be won but the war on
junk food is far from over.
The DVD allows parents to champion the cause at home and take control of their
children’s eating habits in the same way they would tackle any other health
issue. Parents will be able to follow Jamie’s tips on how to get youngsters to
try something new.
It will also be an effective tool for shocking kids into action by giving them a
second chance to view the episode where Jamie shows kids what is really in foods
like Turkey Twislers – it’s enough to turn anyone to salad!
The exclusive extras in the Jamie’s School Dinners DVD include:
Feed Me Better campaign elements (including a Seasonal Fruit and Vegetable
Calendar), a letter from Jamie, core values for school dinners, things to do in
the classroom, a food diary and a sample recipe for the kitchen
Jamie’s Top Tips for Getting Kids to try Something New
Never-Before-Seen deleted scenes including Jamie and Nora at Harvey Nicks
Schools are encouraged to use the DVD as part of the home economics and biology
curriculum. Jamie gives advice on how to bring the issue alive in the classroom
in the DVD extra footage.
Around 5 million viewers tuned into each episode of the TV Series, however with
the UK population above 60 million there’s still a lot of work to be done. To
keep the battle going, the DVD will provide endless opportunities for a wider
audience to be educated on the dangers of low quality foods.
It is hoped that the DVD will also encourage other dinner ladies to follow in
the revolutionising footsteps of Nora and revamp both school menus and
attitudes.
Mathematics, Science and History will help children find a career, however this
DVD will ensure they live long enough to be given that opportunity. They will
only believe it when they see it.
Jamie’s School Dinners, distributed by Fremantle Media, is available from all
good DVD outlets, supermarkets and online DVD websites such as
For your chance to win your very own
copy of
Jamie’s School Dinners
simply answer the following question:
Question :
What is the name of Jamie's campaign to improve children's food?
CLICK HERE to e-mail us your
answer.
Please put "Jamie Oliver" as your subject
and remember to include your name and address so that we can send the lucky
winner their prize.
The draw will take place on 12th. July 2005
Good luck !
Check out for a great choice of competition prizes