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The National Mela – The Mega Asian Experience
Returns to the NEC – With a New Partner!
The National Mela, is the UK’s
biggest indoor celebration of Asian culture and lifestyle, has
announced the confirmed dates for the three day extravaganza. The
mega-event will return to the NEC in
Birmingham across the weekend of
18th, 19th and 20th November.
The announcement comes alongside key changes in the infrastructure
of the event, with Clarion Events now taking over the financial
and operational reins of The National
Mela. With over 25 years of organising expertise,
Clarion Events currently runs 41 events across twelve markets,
including the Baby Show, Destinations: The Holiday & Travel Show
and The Daily Telegraph House & Garden Show. Clarion Events brings
operational resource, strong exhibition industry relationships and
sales capability to The National Mela.
Lee Masters, Portfolio Director of Clarion Events and the man
behind the original BBC Mega Mela back in 1998 says of the event:
“I have always believed in this fabulous event, and we at Clarion
believe that our knowledge and experience within the exhibition
industry will allow us to take Mela to a new level. Our first
major initiative is to double the size of the show – we are now
taking three halls at the National Exhibition Centre compared to
one in 2004. New show innovations and celebrity guests will be
confirmed in the coming months – watch this space!”
 Media
Moguls, one of the UK’s leading ethnic PR and marketing agency’s
will provide feature content, cultural direction as well as
handling the marketing and PR for the show. Managing Director of
Media Moguls, Anjna Raheja has also been appointed Show Director,
to ensure the event maintains its key brand values and cultural
focus whilst continuing to expand and innovate.
Masters continues: “ We are delighted to be working with Media
Moguls again - this is tremendous news both for Clarion and for
Mela visitors, exhibitors, sponsors and the community it serves.
This ground-breaking alliance means the identity, presentation,
staging and communication of the event will be taken to a new
level. So make sure you put the dates in your diary now!“
By providing interactive content, wonderful shopping, first class
celebrities, culturally balanced entertainment, access to
information and uniting the community at large,
The National Mela offers unique
sales and marketing opportunities to exhibitors across six core
consumer zones:
• Careers, Commerce & Education
• Lifestyle, Music & Travel
• Sport & Leisure
Above all else, The National Mela is a great day out
for the whole family. The environment created at
The National Mela will be
utterly conducive to every family member enjoying a fantastic show
and exhibitors enjoying record levels of business.
The National Mela will take
place at the NEC, Birmingham
on Friday 18th, Saturday 19th
and Sunday 20th November 2005.
WIN FREE TICKETS
TO THE SHOW
Birmingham101 is offering you the chance to win one of 10 pairs of tickets
to the fantastic National Mela 2005
For a
chance to win, answer the following:
When did the
original BBC Mega Mela take
place?
CLICK HERE to e-mail us your
answer.
Please put "Mela" as your subject
and remember to include your name and address so that we can send the lucky
winners their prizes.
The draw will take place on
8th. November 2005
Good
luck !
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