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Motorshow 2000 MERCEDES PROMISES TO KEEP PRICE CUTS The Mercedes Benz 'A" class model that is attracting a lot of interest at the British International Motor Show, NEC Birmingham, because of its under £13,000 price tag. Mercedes Benz today promised to continue dropping the price of its new cars, having become one of the first premium manufacturers to offer reductions on certain models. The German firm, which has built its biggest ever stand at this year’s British International Motor Show in Birmingham, said it wanted to ensure that its range of cars remained open to everybody. "We were one of the first premium manufacturer to lower its new car prices, with reductions of up to 21 per cent on certain models," said retail operations manager Lawrence Good. "That brought the cost of the entry-level A-class model to just £12,790 on the road, making it the cheapest Mercedes-Benz ever sold in the UK. "On top of that, UK buyers get three years’ warranty (the norm for continental European customers is one year) and the unique Mobilo scheme that offers breakdown recovery for 30 years of their car’s life."
The Mercedes Benz 'C" class model which is due on the British Market in 2001. And to help show-goers get a closer look at the ever-expanding
range of cars Mercedes has built its biggest ever stand at the NEC,
which has two tiers and an access lift for disabled visitors to get
to the second level. "Because we’re such a prestige brand everybody
wants to come and see us, and we wanted to make sure that even if we
were jam-packed people still have a chance to sit in the cars without
having to wait too long," Lawrence continued. "We also make sure that
all our cars - even those costing over GBP80,000 - are open to everybody.
We don’t believe in locking the really special cars away because you
never know which thrilled youngster might one day be a customer," added
Mr Good. Mercedes-Benz is currently showing the new C-class Coupe for
the first time in the UK, and interest in the racy model has been very
strong, although it is not on sale in Britain until next year. And AMG,
the carmaker’s performance tuning arm, is also enjoying its most prominent
appearance at the Show, with highlights being the hot CL 55 Coupé and
ML 55 sports utility. Lawrence summed up: "We’re having a great Show
so far; we just wish we were able to get enough of our special Mercedes-Benz
carrier bags to the stand to meet demand - every time we get a consignment
at our information booth they disappear in about 20 minutes!" If you wish to contact us either : PHONE 0121 444
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